Peluska

Diaper identity and package design

Peluska is a Hungarian brand focused on creating easily portable mini packs of diaper. The main aim of the brand is to make the parents’ life easier with their products. These little packages can be perfect in situations where you have to squeeze everything in a small space, or in a case of emergency if the standard equipment is out of stock. The pack includes two diapers, one disposable baby changing mat, ten baby wipes and one nappy rash cream. The name ‘Peluska’ is a kind phrase of the word ‘diaper’ in Hungarian.

Our task was to design the brand and 8 labels for the 8 sizes of the diapers. The style of the graphics is of all in light of uniqueness, amiability and wittiness.

• Client \ Peluska
• Art direction \ Halisten Studio
• Graphic design \ Bogi Nádi